AI WEEK 2025: Tucano designs the official backpack for the Italian event on artificial intelligence

The sixth edition of AI WEEK, the most important Italian event dedicated to artificial intelligence, ended on May 14th at Fiera Milano Rho. Two days packed with content, discussion and visions of the future of work and technology, which attracted over 15,000 participants, 400 international speakers and 250 companies leading the way in innovation. In a context where design and technology are increasingly intertwined, Tucano participated as the official Fashion Sponsor, designing the official backpack of AI WEEK 2025. An accessory designed not only for style and practicality, but to represent the identity of an event that tells the story of change.

Inside the exhibition area, the Tucano stand attracted the interest of visitors, presenting the brand's latest innovations and a special focus on "Tucano for Companies", the service dedicated to customizations and corporate projects. A rapidly growing segment, which reflects the desire of companies to strengthen their identity and values ​​through functional and sustainable solutions.

Among the big names who spoke, there were also Zack Kass, former Head of Go-To-Market at OpenAI, and Rory Flynn, a well-known face in the world of generative AI with Midjourney and Runway. The discussion focused on the impact of AI in real contexts: from healthcare to communication, from industrial automation to education, through the ethical and legislative challenges that accompany the development of new technologies.

In a historical moment in which artificial intelligence is revolutionizing the economy and society, events like AI WEEK represent a thermometer of the transformation underway. Tucano, always attentive to the issues of eco-sustainability, technological innovation and social responsibility, thus confirms its commitment to dialogue with the future.